In the heart of Soho, 56 Berwick Street tells a story that’s becoming increasingly common in today’s office market: flexibility is key, and opportunity favours the agile. When Chris Sutherland of Gaumont Limited sought to market two of their floors, it wasn't just about handing over a set of keys, it was about finding a client who would have a similar culture, and quickly gel within the building.

Matching a tenant to a space isn’t just about square footage and location. Its about understanding the energy of a business, and how it fits into the rythms of the city.

56 Berwick Street is a hub of creativity, collaboration and ambition. A space where ideas are shaped and projects come to life. As a project based business, Gaumont Ltd's footfall scales up and down significantly. Since our first conversation with Chris, it was clear that flexibility was crucial in any deal we put together. The challenge we faced was providing Gaumont with a good rent return on a short term sublet.

Here's how we tackled it:

Targeted outreach – We went straight to our network of media and tech occupiers who love Soho's energy.

Realistic advice – We guided Gaumont on pricing and structure so it would attract serious interest fast.

Agency network – We made sure the property got the exposure it deserved by partnering with our wide-reaching agency network, ensuring maximum visibility and more opportunities to secure the right subtenant.

Hands-on negotiations – From first viewing to final paperwork, we stayed close to every conversation to keep momentum up.

HIVE provide a very professional service, the team are extremely helpful, and their knowledge and experience of the market is second to none. I highly recommend their services.

The Result:

We managed to let both floors on flexible terms, with Calm.com a relaxation and meditation app, taking the space. This not only cut Gaumont’s costs significantly but also brought in a well-matched occupier for the building. Gaumont can now focus fully on their business without carrying the weight of an oversized office.

Why This Matters:

Subletting can feel complicated, but with the right advice it’s a powerful tool. At Hive, we specialise in these situations, scaling up, scaling down, reshaping your footprint without wasting money.

If you’re sitting on space you don’t need, we’ll help you turn it into an opportunity.

Talk to us and see what's possible.